There seems to be an endless debate going on in the internet marketing world about how to make money online--using a squeeze page versus a sales page. The main difference, obviously, is a squeeze page gives just enough information and some kind of give away to entice readers to opt-in to your list. The visitor does not see your sales page unless they opt-in. Using a sales page, the visitor sees exactly what you are offering, but you do not capture their information unless they make a purchase. You make a sale, but you are NOT building a list.
If you know anything at all about me...you know which side of the debate I stand on. In case you don't know me...let me yell it our really, really loud...SQUEEZE PAGE, SQUEEZE PAGE!
Sure, having the initial sale is great, but having a list of people that you can market to over and over and over again is really where the money is at. If you have an autoresponder series that sends an email a day over the course of a year, that's 365 times you are getting your message out to people. This is just the basic principle of follow up. The more you follow up with your subscribers, the higher the percentage of responsiveness of your list you will see.
One important thing to point out here is that you don't have to write 365 emails to make this work. You can start out with, say, eight or ten, and then commit to writing one new email a day. If you don't get them all written, but you even get half of them done, that is STILL 182 emails that will go out. Not a bad number, and considering it is on autopilot...it is a really, really good number.
Another great thing about this is that you are training your list to receive emails from you on a frequent basis. If you make sure that each email that you send out directs your reader to valuable information, either free or paid, you will increase the probability that they will open future emails from you...AND...you will increase your income.
So let's review this. You are going to spend the same amount of effort driving traffic to your page. If the page is a sales page, you will have one opportunity to show the visitor what you have to offer and to turn them into a buyer. If the page is a squeeze page, that "one" opportunity can turn into 365 opportunities and more. To me, this is a no-brainer.
Put up your squeeze page, start driving traffic and get your autoresponders written-that's how to make money online!
Tellman Knudson is CEO of Overcome Everything. He and his team at The Listbuilding Club are passionate about teaching others the ins and outs of list building and other internet marketing strategies. Learn more about how to make money online by visiting http://ListSpark.com/
Article Source: http://EzineArticles.com/?expert=Tellman_Knudson
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